Most Common Insurance Requirements for eCommerce Marketplaces

eCommerce Vendors / Suppliers

Setting insurance requirements is a tough line to walk. Set them too low and your marketplace or enterprise won’t be adequately protected from vendors’ mistakes. But set them too high and vendors may choose to raise their prices to compensate for the higher insurance premium, or choose to work with one of your competitors.

That’s why we’ve put together 2020 benchmarks for independent eCommerce vendors/suppliers. Learn about the coverages, limits, and endorsements that commonly appear in contracts from marketplaces like Amazon, or big box stores like Target, what they mean, and how often they’re required.

Marketplaces Included

  • Amazon (Seller Central Pro)
  • Walmart Marketplace
  • Wayfair
  • Target (Online)
  • Wish

  • Rakuten
  • DSW
  • NewEgg
  • Ebay 
  • FingerHut


If you have any questions, need an insurance expert by your side for upcoming conversations, or would like an assessment of your own requirements, give us a call! Email, or call (877) 968-9108 to see how we can remove insurance as a barrier to your workforce.

Other Top Industries

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Marketplace Insurance Requirements


Wayfair Dropship Insurance 101


Walmart Insurance 101


Amazon Sellers’ Insurance 101

These benchmarks do not constitute legal advice. Consult your legal and risk management teams to determine the best requirements for your contractors. For guidance, reach out to Bunker at