Most Common Insurance Requirements for Marketing Freelancers


Setting insurance requirements is a tough line to walk. Set them too low and your business won’t be adequately protected from a contractor’s mistakes. But set them too high and the top talent may raise their rates to compensate for the higher insurance premium, or avoid doing business with you altogether.

That’s why we’ve put together 2020 benchmarks for freelancers in the marketing industry! Learn about the coverages, limits, and endorsements that commonly appear in independent marketing professionals’ contracts, what they mean, and how often they’re required.

Professions Included

  • SEO Consultants
  • Marketing Consultants
  • Public Relations
  • Digital Marketing
  • Brand Manager
  • Media Analyst
  • Social Media Strategy
  • Advertising Specialist

If you have any questions, need an insurance expert by your side for upcoming conversations, or would like an assessment of your own requirements, give us a call! Email, or call (877) 968-9108 to see how we can remove insurance as a barrier to your workforce.

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These benchmarks do not constitute legal advice. Consult your legal and risk management teams to determine the best requirements for your contractors. For guidance, reach out to Bunker at